Project Overview
CAFF Coffee
From vision to reality: building the digital face
We partnered with CAFF Coffee at a crucial stage — when the brand existed clearly in the founder’s mind but had yet to be brought to life. With a strong vision already in place, our role was to shape and execute a complete digital and visual identity that stayed true to that concept. From logo creation and branded packaging to a fully functional corporate website with integrated customer support, franchise application, and job inquiry systems, we helped CAFF Coffee transform into a professional, accessible, and scalable brand — ready to engage with customers and partners across all channels.
Branding & Website Design
Understanding the Vision
When CAFF Coffee approached us, their founder had already envisioned the brand in detail. We began by listening carefully, reviewing reference visuals together, and aligning expectations through concept drafts. This process helped both sides clearly define what the brand should and shouldn’t be.
From Concept to Brand Identity
We brought the logo to life as originally described — creating flexible formats adaptable to various uses such as signage and branded materials. These visual assets became the foundation of a consistent and scalable brand identity.
Designing the Essentials
Our scope included menu and coffee packaging design, as well as editing product photography and creating visual assets for social media. Each piece was aligned with CAFF’s aesthetic, contributing to a cohesive customer experience both online and offline.
A Website Built for Engagement
We designed a professional website to reflect and reinforce CAFF Coffee’s corporate identity. The site offers detailed product information, intuitive navigation for branch access, and a live chat system for real-time customer support. Visitors can explore franchise opportunities, submit applications, and access a job application form — simplifying recruitment for the brand and opportunities for candidates.
Strengthening Connections
By integrating practical digital tools and clear communication channels, we enhanced the interaction between the brand and its customers, and between the business and potential employees or franchise partners.